Gucci….Prada…Dolce & Gabbana – it’s no secret that Italian love fashion, but just how just often do they actually fare lo shopping – go shopping? Take a walk down Via dell’Indipendenza on any given day – particularly on a Saturday – and you will see un sacco di gente – a ton of people, peering into shop windows and walking about the streets. Of course, it’s not just in Bologna – almost every major Italian city has at least one street dedicated for Italy’s unofficial national pastime: shopping.
Considering the average Italian monthly income is around 1500 euros (less than $24,000 per year), it seems to me that the majority of Italian people can’t possibly be buying Gucci and Max Mara all that often. After sharing my puzzlement with my Italian students, I was assured that most Italians don’t actually shop at designer stores like this, even though Gucci and Prada stores can be found all over Italy. Still, I must say that Italian people are generally quite fashionable and take their dress seriously. They may not have a thousand outfits – but they do have at least a few very nice ones and they will always do their best to fare una bella figura – make a good impression by dressing well.